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Q-dance has not completely ceased all its events, but it has decided to end some of its most iconic ones, like Qlimax. The primary reason, as explained by Wouter Tavecchio, the founder of Q-dance, is rooted in creativity. The company felt that it had reached the creative limits of what it could do with events like Qlimax. Rather than repeating the same format year after year, Q-dance aims to stay innovative and forward-thinking, always striving to offer something fresh and unique to its audience.
Another significant factor influencing this decision is the changing economic landscape. The rising costs of organizing large-scale events, coupled with upcoming increases in value-added tax (VAT), have made it challenging for the company to maintain the quality and scale of these events without significantly raising ticket prices. Tavecchio emphasized that Q-dance does not want to overcharge its fans but rather ensure that the price-to-quality ratio remains fair.
Additionally, the decision is partly strategic, allowing Q-dance to focus more on other projects and potentially develop new and innovative concepts. The company is still financially strong and continues to succeed with other events, such as Defqon.1, which remains one of the largest and most successful festivals under the Q-dance brand.
In summary, Q-dance decided to discontinue certain events like Qlimax to avoid stagnation, adapt to economic pressures, and ensure that they continue to offer high-quality, innovative experiences in the future.